What Makes a Great Taste Product?
Understanding the gold standard in flavour, and why it matters when you choose what to drink.
In a world full of health claims, buzzwords, and trend-driven packaging, one thing still matters more than anything: taste. That’s why the Great Taste Awards, run by the Guild of Fine Food, have become one of the most trusted markers of quality in the food and drink world.
But what actually makes a product worthy of a Great Taste star? And why should it influence how you shop or what you sip?
Why the Great Taste Awards Matter
Unlike many industry awards, Great Taste isn’t based on branding, marketing, or clever taglines. It’s about one thing only: flavour.
Thousands of products are entered each year and judged blind by chefs, buyers, critics, and food experts. No labels. No brand stories. Just pure taste, texture, and craftsmanship.
That means if a product receives a star (or two, or three), it’s because it genuinely stood out on the judges’ palates—not because of who made it or how it’s marketed.
What Judges Are Looking For
- Bold, balanced flavour
- Clean ingredients with nothing artificial masking the taste
- Thoughtful craftsmanship, where each component plays a role
- A sensory experience — from aroma to aftertaste
In short, a Great Taste product is one that people remember after the first bite (or sip), for all the right reasons.
Great Taste Starts with Great Ingredients
From Sri Lanka, With Flavour.
At Nootz, we believe great taste begins at the source, and for us, that source is Sri Lanka. Our smoothies are proudly made using locally sourced tropical fruit and coconut, grown in the rich, fertile regions of this beautiful island nation.
We partner with local farmers and growers to access some of the highest quality, organic ingredients available, like mangoes, pineapples, passionfruit, and the miracle that is Sri Lankan coconut.
These aren’t just fruit, they’re part of a deeply rooted food culture, picked at peak ripeness for maximum flavour and nutritional value. This close connection to our supply chain doesn’t just support local communities, it also ensures that every bottle of Nootz captures the authentic taste of the tropics.
The judges at the Great Taste Awards aren’t just tasting flavours, they’re tasting the care, craft, and sourcing integrity that goes into every ingredient. And that’s why our supply chain story matters just as much as our recipe.
How This Connects to What We Do at Nootz
At Nootz, flavour is at the heart of everything we do. While we’re committed to health, sustainability, and clean labels, we know none of that matters if the product doesn’t taste amazing.
That’s why we spend so much time developing the perfect balance of fruit, coconut milk, and coconut water, to create smoothies that are both nutrient-dense and full of flavour. Our recipes are built around ingredients that not only support your wellbeing but also deliver a vibrant, refreshing experience.
So while we’ve talked elsewhere about our own recognition at the Great Taste Awards, what matters just as much is that the standards of that award align with our values as a brand.
Why This Matters When You Choose a Product
When you see a Great Taste star on packaging, it’s not just a sticker. It’s a signal that:
- The product has been independently judged and praised
- The flavour is exceptional—not just acceptable
- The brand behind it cares about quality from the ground up
In a category like ready-to-drink smoothies, where options can be overly sweet, overly processed, or just underwhelming, this kind of validation sets products apart.
The Takeaway
Not every “healthy” product has to sacrifice flavour. And not every tasty product has to compromise your values. The Great Taste Awards celebrate those rare finds that do both, and that’s exactly what we strive to deliver at Nootz.
Our Sri Lankan-sourced fruits and coconuts, combined with our clean recipes and chef-led development, make every bottle of Nootz a testament to global ingredients, local partnerships, and world-class taste.
Taste matters. Ingredients matter. You matter.
Next time you’re choosing a smoothie, choose one that delivers more than just a buzzword. Choose great taste.
Choose Nootz.